
Onboarding platform · 2025–2026
Customer Onboarding Hub
Impact
- Quote to project plan, was 8+ hours
- <10 min
Customer Onboarding Hub, 1 of 4

Onboarding platform · 2025–2026
Impact

Migration tool · 2024–2026
Impact

CMS plugin · 2024–2026
Impact

Video player · 2024–2026
Impact
About me
Who I am
I’m a product designer who finds where people’s work gets stuck and designs the bottleneck away.
I started my design career as an in 2016. In that discipline, every detail matters, because a small problem in someone’s hands can disrupt the whole experience. That’s where I learned to take design seriously.
Then designing screens won me over. Results showed up on day one, and I could test ideas with people and get feedback without waiting. And the work reached far more people than a product waiting for production. Later on, I took a Master’s in Interaction Design in 2022, and industrial design came with me. It still does: the scenes and other details on this site are 3D models I made in Blender.
Both disciplines taught me the same thing: design for what people need to get done, across the whole journey, not just for looks. Studying in three countries and designing for hospitals, newsrooms and internal teams made me at home in all kinds of workplaces. I enjoy finding out what each team expects, then designing for it.
How I work
Since 2024, I’ve done that as the only designer on seven B2B products at Dailymotion. Sales and support teams, newsroom editors and publishers in Europe and Australia use them.
The brief rarely shows where people get stuck, so I go and see it first-hand. Before pitching the
Customer Onboarding HubA pricing-to-delivery platform, from questionnaire to project plan.Case study (opens in a new tab), I ran onboarding by hand for 15+ customers. When we deliver to clients, I work first-hand with their developers, product managers and designers across Europe.
Every design starts on big sheets of paper: notes, ideas and the flow, drawn freely until the interaction holds up. Then I build a working front end with AI, because a prototype shows the edge cases a picture hides. Customer Success Managers tested
Video Migration HubAn internal tool that moves a new customer's videos from YouTube, Vimeo or Facebook into Dailymotion.Case study (opens in a new tab) this way, and editors tested
Video InjectorDailymotion's video plugin for finding and embedding the right video inside a newsroom CMS.Case study (opens in a new tab). Each round makes the next version better.
When the same problem keeps coming back, a tool fixes it better than another round by hand. UX Copy Wizard checks our product texts against our writing rules and product facts, and suggests fixes. In
Vertical Video ProductDailymotion's swipeable video player for publishers.Case study (opens in a new tab), a layout library lets each new publisher start from ready-made layouts.
Next, I’d like to bring this way of working to complex, high-traffic products, where every small improvement reaches more people.
Key impact
Core skills
Primary stack
Education
Monash University, Melbourne · Feb 2022 – Dec 2023
Istanbul Yeditepe University, Istanbul · Sep 2015 – Jun 2020
Howest University, Kortrijk, Belgium · Jan 2019 – Jul 2019
Outside of work
Let’s connect